About

About CMC

We are your one-stop communications shop. Bring us your business goals, and we will turn that into a marketing plan that works. And most importantly, we will execute on it.

CMC Agency is an integrated marketing-communications firm located in Santa Monica, California. Established in 2013, we handle the marketing and communications needs of small- to medium-size businesses.

We don’t do “off the shelf” or “ready-made” plans, as you will often see with agencies. What we create for you will be made just for you, and based on your own unique business and objectives. Starting with those big-picture targets, we draw on decades of experience in traditional and online media to build the optimal mix of tactics that will get you there. Strategy first: that’s why we say we’re the strategic marketing communications agency.

This results-oriented approach means that your communications have a clear purpose in mind. Whether you need a full scope of marketing services, or simply support for new or existing initiatives, we are ready to bring you high-performance communications.

Casper Casparian, Owner

For the past twenty years, I have been working on the front lines of communications for some of the largest companies in the world, including EMI Music, Activision, Dole and Mattel. More than five years ago, I created CMC to bring my experience, and the experience of the world-class creatives who are my partners, to new or growing organizations.

As owner of CMC Agency, I manage all customer relationships and lead account development. Over many years, I have been trained by veterans of the premier agencies in the world, to apply proven processes to every creative challenge. This structural framework creates an ideal environment for creative development, because the guardrails established (of objectives, audience insights, or a host of other considerations) help channel the creative process.

Education: Princeton University, University of Southern California Law School

Awards: ARC Marketing-Communications Award (annual reports) – twice

Certifications: E-Marketing